Instead of the customary guide for restaurant goers, I am writing this blog post for the people behind the restaurants we love. This may come as a surprise to some of you, but I realized it is high time to feature a guide intended for local restaurant owners. We all know that more and more people are going online nowadays, so I thought of writing something that would serve as a basic how-to on establishing online presence. What is great about having a presence on the web is it provides many opportunities for local restaurant owners. By being online, they can reach their potential customers more efficiently than offline strategies. Even established restaurants like Tilia continue to leverage their online presence to grow their business.
One of the essential tools in creating online presence is business websites. Having a website allows local owners to advertise their restaurant in the best ways possible, which in return can expand the business’ market significantly. But like most things these days, people have to spend time and money to have a website built for them. Restaurant owners who are on a tight budget can leverage existing online mediums such as Facebook, Foursquare, and Google+. These are three of the most popular social networking communities in which restaurant owners can conveniently share information and promos on their business. If these posts are buzz worthy enough to their potential customers, it will generate valuable leads for their restaurant. Just like FoxyBingo.comand other online gaming communities, social media sites promote interaction between business owners and consumers. FoxyBingo.com hosts friendly tournaments occasionally, enabling them to connect and even share personal experiences in the gaming industry.
In addition, blogging is also a great medium in establishing online presence. By maintaining a blog in WordPress, Blogger, or LiveJournal, local restaurant owners can personally connect with the people they want to serve. They can blog on the subject of their current menu, restaurant additions, upcoming events, and many more. It is also important to include quality images or videos in each blog post. Blogging sites are generally free, so restaurant owners wouldn’t have to worry about monthly fees.