This is a Guest Post article written by Rebecca Wilcox.
Restaurant owners take advantage of online review sites, such as Yelp and Urbanspoon to help fill their seats and create a positive reputation. These sites allow customers to review their experience and voice concerns or praises of the food, service or any other aspects of the restaurant. With positive reviews, restaurants can gain new customers and surround their business with positive buzz.
It won’t help much if your restaurant only gets a couple of reviews, so you need to understand how to get customers to provide positive reviews online. If you don’t want to handle these tasks on your own, you can seek business reputation management services from a professional company. They can help create a positive online reputation for your restaurant and ensure the reviews remain positive. Of course, you have to do your part by providing customers with the experience and food they expect. Here are some ways to gain positive reviews online:
1. Announce Your Restaurant on Social Media
Occasionally, if you announce your restaurant and link to the page on Yelp or Urbanspoon allowing customers to review your restaurant, you can gain new reviews. Most people that follow a restaurant on Facebook, Twitter or any other social media are happy with their experience. Sometimes your followers just need a friendly reminder and they will provide a positive review. They already follow or “like” you online, making them a great choice to review your establishment.
2. Provide in House Review Stations
Once a customer leaves your establishment, they will either review you online within about 24 hours or forget all about it. Most customers don’t remember to post a review unless their experience wasn’t very good or was exceptional. By providing a place for a customer to review on online before they leave, you can gain a larger amount of reviews. You can do this through reviews stations near the exit or with a tablet at the table after the server returns the paid check.
3. Throw a Review Party
To kick-start your reviews on Yelp, Urbanspoon and other restaurant review sites, you can throw a review party. Offer some type of special deal for attending and ask all in attendance to review your food and service. You may want to offer a limited menu with just a few featured items or, if you prefer, you can offer your full menu. Make sure your service staff for the night is made up of the top and most experienced you employ.